In the last six months, I’ve seen some success on my ecommerce store, which sells a range of bathroom supplies. We sell a variety of shower heads, shower handles, filters, and water softeners.I’ve seen massive success with the water softeners, so I’ve decided to niche down. I’ll be soon launching a stand-alone site that carries water softeners. I want to be the premier choice for customers world-wide. There’s one problem, my website programmer quit.
So, I’m going to bootstrap this and create my water softener store on my own. It requires programming experience, which I have some of. Here are the three ways I can take to get it done
The easiest way to create an online store
The most comfortable choice is to sign up for an e-commerce service that can host your e-commerce store. There are several out there from Shopify, BigCommerce, Squarespace, and Volusion. Each requires a monthly fee. I would only do programming using CSS.
These companies do most of the heavy lifting from payments to website templates. I can post hundreds of products on one page or have categories for each on separate pages. For example, if I wanted a wide variety of products (shower heads) categorized by style or usefulness, I can create pages in a few clicks.
The drawback is you have little room for design flexibility. They also take a percentage per transaction. Those charges add up.
Another option is to use a Content Management System like WordPress. Having some PHP experience will be a good asset. WordPress allows you to create your websites for free. This means you can also create a handy online shop without that monthly fee.To set it up I need my domain name, hosting service and WordPress installed. From there, I can choose my ecommerce theme. Using some PHP – a scripting language – you can run scripts to automate tasks like customer orders. It’s also helpful if I hate the design of the theme, and want to make some changes.
WordPress has a line of plugins that can improve the functionality of my online store. An e-commerce plugin or a payment gateway plugin can save some time. Some plugins can even help me upload the water softeners from my other website.
Anyone can learn WordPress and can take a crack at PHP. There are several resources out there to get you up to date. As a programmer, WordPress can be a bit bulky. You can break the site if you use the wrong code.
Once you create each page with the store information, you can upload them to a host, or even host them yourself. I will need a backend or database to store products, customer login information, orders, and payment information. Experience in MySQL, MongoDB, and other database applications come in handy here. I can create the necessary queries to interact with my web pages. These queries will store customer data I can use to fulfill orders.